Offline Marketing At Trade Shows Using Branded Clothing

Marketing is a strategy that allows a company or business entity to showcase the products and services they offer using paraphernalia that appeals to the visual sense. This strategy can be employed using various methods with most marketers opting to use online advertisements. However, a different but equally effective form of marketing strategy is offline marketing through the use of printed and branded t-shirts, hoodies. This method is utilized by many companies to establish their presence and make a name for themselves at trade shows.

Benefits of Using Printed & Branded T-Shirts, Hoodies

There are numerous benefits of using a company’s own printed & branded t-shirts and hoodies at trade shows. For one, onlookers will be able to see the company’s creativity in designing these garments. Onlookers who are interested in some of the designs may immediately inquire in the company’s booth for private or customised projects. Additionally, these people may hire the company as a provider of unique garments if they are really into the designs. Another benefit of using printed & branded t-shirts and hoodies is that customers will be able to see and feel the actual quality of the items. This gives customers the opportunity to purchase the company’s goods provided that they are satisfied with their quality.

Effectiveness of Offline Marketing Using This Method

This idea is generally effective as an offline marketing strategy. However, its effectivity depends largely on its execution. A good way to improve the effectiveness of this strategy is by maximising the number of people that will be able to see the company’s designs. This is done by taking or purchasing strategic locations in the trade show. For example, companies that are located at the center of the trade show are more likely to make sales compared to companies that are located at the outer edge of the event. Another tactic that can be done is to showcase each and every design category on the shirts worn during the trade show. An elaboration of this tactic will be shown in the next paragraph.

Designs to Put on T-Shirts and Hoodies

The company should make it a point to print all of their design categories on different shirts. Examples of design categories are glow in the dark designs, funny designs, cult-following designs, and interactive designs. By doing this, the company is assured that customers who are looking for a specific design will pay a visit to their stand. This method would also help improve sales since customers who are purchasing unique designs usually purchase in bulk quantities. This design tip is only one of the numerous design tactics that companies can use to improve their sales. A good bit of advice is to find a design that works for the company and then stick with it.

There are many UK suppliers online, Logos 4 Polos look geared up for larger orders and My Personalised Hoodies look ready for more one-offs if you’re a slightly smaller firm.

Is Leaflet Distribution Still Effective?

 

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If you are wondering why leaflet distribution is still one of the best offline marketing techniques out there still in the opinion of a lot of marketing executives, then you are not alone. Leaflet distribution is the act of handing out leaflets or brochures containing information about the product to the public. Before the internet became commonplace, leaflet distribution was how most start up businesses were able to market their products. If a new pizza joint is about to open somewhere in town, then expect people giving out leaflets in the common areas in town, such as the grocery, the park or even in the schools.

Admittedly, because of the internet and other more modern, efficient and large scale marketing techniques available nowadays, the idea of handing out leaflets has been put on the back burner. Most start up businesses today would prefer marketing via word of mouth, or over social media for almost no cost, rather than to print thousands of leaflets and paying a group of people to distribute it. Bigger companies would rather spend their budget on marketing strategies that can reach out to more people, such as paying for ads either online or offline.

The answer to the question of why leaflet distribution is still one of the best offline marketing techniques out there still can be answered by first asking for which industry leaflet distribution is being used for. Even with the changing times, there are still industries that prefer leaflet distribution over the other more sophisticated methods of marketing. The real estate industry for example, is perhaps the biggest industry that still depends on leaflet distribution. In fact, up until today, you can see a lot of real estate agents in malls or in groceries, handing out leaflets to potential property buyers.

The reason behind this is because sales in the real estate industry depend on the individual efforts of their agents, and it has been proven that more sales can be elicited from customers if there is interaction between the agents and the customers. Those who are thinking of buying condo units or houses are more likely to buy because they were approached by someone, not because they saw an ad on a billboard.

To answer the question of why leaflet distribution is still one of the best offline marketing techniques out there still, it would be dependent on the industry. It doesn’t work for everyone, but it works perfectly for some. As such, it is still one of the best marketing techniques out there.

 

5 Brands That Have Successfully Marketed Themselves Online and Offline

Because of the new technology present nowadays, more and more businesses are turning to new media to promote their businesses. This new media age do not mean abandoning old forms of media or marketing strategies, though. To get the most visibility, a brand must make itself visible through both traditional and new forms of marketing and integrate these marketing schemes.

The following is a list of some brands that have been successful in marketing both online and offline.

  1. Freshfully.com is an Alabama company that delivers fresh, local food. It started as an online shop and has since expanded to an online store and café. Owner Jen Barnett uses Facebook to share menus, available stock, and to promote the community events that Freshfully is involved in. She also uses Pinterest since its foodie crowd was the market of the company.

Offline, Freshfully keeps itself visible by participating in community events, partnerships, charity events, and reaching out to the farmers that provide the fresh produce that the company sells.

  1. Pat Flynn (Smartpassiveincome.com) is a former architect who experimented with niche websites and has earned a lot through smart passive income. He now focuses on helping others build their businesses as well. He launched a Smart Passive Income podcast (updated weekly) where he discusses business strategies, interviews business experts, and answers listeners’ questions. His blog also explains the strategies tackled in his talks.

Offline, Pat has organised talks in various cities as a way to meet his audience, thereby showing that he wants to help fellow business-minded people.

  1. Sierra Nevada Brewery (Sierranevada.com) is a self-proclaimed pioneer of craft brewing. They use sustainable roots, are 99% waste free, create solar energy, and are a hub for community in Chico City. The company uses Twitter to promote new products and events, share recipes, and reply to followers’ questions. The company also uses YouTube for showing behind-the-scenes footage of the brewing process, the history of the brewery, and footage of events they participate in.

Offline, they provide daily free tours and organize an Oktoberfest event. The owner, Ken Grossman, has also been featured in a lot of local newspapers due to the novelty of the brewery.

  1. River Pools and Spas (Riverpoolsandspas.com) is a pool designing and construction company that ranked 34th out of the 50 Best Builders in the US List by Pool and Spa magazine in 2012. The company uses YouTube to show how pools are designed, thereby showcasing their knowledge and promoting transparency with their customers. They also have a Twitter and a regularly-updated blog. The blog uses SEO strategies and layman’s terms.

Offline, the company relies heavily on public relations and print media.

  1. Starbucks.com has many strategies, both online and offline. Some of the online strategies are the Starbuck Rewards program, the Tweet-a-Coffee program, and the integration of the Starbucks app and the physical card and rewards. Besides Wi-Fi inside shops, there is the in-store Starbucks Digital Experience which lets customers connect to paid-content websites like NY Times for free.

Offline, Starbucks capitalises on emotions and holidays, as seen through the iconic holiday red cup and the Starbucks planner.

Effective Yet Disregarded Offline Marketing Strategies You Should Try

Online marketing has become a popular means to promote brands and causes. It has become so popular that most companies and organizations have neglected, and sometimes disregarded, the importance of offline marketing.

While online marketing is a great way to reach a bigger market, especially with the internet connecting people from across the world, offline marketing carries certain strategies that are also effective and efficient. Offline engagement with customers still stands as a unique yet valuable component to know one’s market and show them their value.

For those who wish to give their business a bigger boost this year, you need to start to look at the possibilities offered when you combine offline and online marketing. Most people are more engaged in online marketing. It’s time for you to think differently and give your marketing strategy a different approach. Here are five of the most neglected yet proven effective and efficient offline marketing strategies. These will help you broaden your market reach even more without spending a fortune on campaigns.

  1. Get into offline guerrilla marketing

What is guerrilla marketing? Well, it is a generic term referring to unconventional marketing strategies.

Offline marketing provides guerilla marketing a bigger playground to play with. You get to practice more ideas, especially if you are handling a small business.

Online marketing leaves little possibilities to guerilla marketing. If you are a small business, offline guerilla marketing is one of the cheapest, sometimes with no cost at all. You can start by leaving notes, writing on sidewalks, giving out bookmarks, and even posting stickers on cars.

  1. Give and leave business cards

Giving away business cards is actually another type of guerilla marketing strategy. However, instead of just giving it when you meet someone for the first time, you do more with it like leaving it or putting it up.

Here are some ideas you can do with your business cards:

  • Leave it with your tip whenever you dine in a restaurant.
  • Put it up in bulletin boards.
  • Leave it on books related to your business’ niche or simply talk to the librarian to give it when someone borrows a book with a related topic.
  1. Take pictures and videos

Social media marketing may be happening online; however these become more effective thanks to offline efforts. These offline efforts are mostly done by simply taking photos and even videos of events and even daily activities.

If you are invited to an event, you can take pictures of you and your team attending. You can also post a video of the speaker or someone making a speech. Daily activities like meetings, outreach activities, product creation, and employee interactions are also good topics to capture in your camera. You can use your mobile phone too. Post these on your social media account or your company’s social media account for people to have an idea of what your business is all about. It also gives them an idea of what your company’s personality is, which helps them connect and understand your team more. You get to increase engagements in your posts.

  1. Offer freebies or conduct a contest

Giving away freebies always works. People get interested to sign up when they get something for free. You can offer t-shirts or lanyards to those who wish to join a promo your company started, or a free mug for the first few buyers of a new product you are offering in your store.

You can also sponsor a contest which lets you donate and get involved with the community. You can help with repairs and even work with non-profitable organizations.

  1. Speak up at events

Get rid of your fear in speaking in front of a crowd and start mentoring. A great way to meet people is through seminars. If someone invites you to become a speaker, don’t hesitate. It’s a good way to show people your credibility in your business’ niche. Educate people on what you offer and what they need to know about the niche you are in.

You can also volunteer as a speaker or plan a seminar with a certain group. You can offer it for free too. Remember that attending events can help your business a lot.

If you plan on working your offline marketing strategy, see which one you can try out first. You are not required to do all of these strategies. You can pick one and see how it works. What matters is you plan your action out, review the results, and do what works best for you.