The Importance Of Branding Experience Cannot Be Stressed Enough

c5312b_6af129f1f16f47f29285feda8680685fBuilding a rapport with your customers

This is the time when promotions play a rather important role in deciding which business is going to emerge as a success. People no longer rely on word of mouth alone to select a particular company or service. They conduct a thorough research and endeavor to find out about the kind of reputation that a company holds and how it is perceived by the masses. Thus, if you wish to ensure that your business does not get lost in the crowd and manages to make a mark, you will have to be ruthless in promoting it. You will have to make use of every platform that is available to you for the purpose. You need to build a brand name. You need to build the kind of name which would stick to the mind of people and every time that they would think about acquiring services that are relevant to your business, it is your brand that is going to come to their mind. You need to connect with your potential customers on an emotional level. You need to ensure that they have a favorable perception of you.

Making the best use of the branding experience

When we talk about the success of any business, you need to understand that repeat customers play a pivotal role in it. Your services should be such that your customers should never feel the need to look around for an alternative. Every time that they need a service, it would be you that they would come to. Not only this, if you ensure that they leave from your side satisfied, they will prove to be a source of more business for you. This will enable you to build up your brand.

Branding experience basically implies that you are forming a favorable perception of your business or company in the minds of your customers and clients. For making use of the branding experience, you will have to ensure that every time a potential customer compares your business with that of a competitor, it is your business that wins the race. You need to form a brand and then work on building it and making it as household name.

Proper strategising is required

Branding experience is not something that would come to you in a short while. Proper planning and strategy would be required for the purpose. You would have to ensure that while you focus on your services, equal attention is being paid to the task of brand building.

Often, businesspeople fail to understand the strategies that would prove to be fruitful for them in the endeavor. If that is a problem that you are facing, instead of letting go of this opportunity, it would be a better idea to ensure that you have the right people for the job. You need to ensure that you hire people who have experience in strategizing and managing branding experience so that they would be able to guide you in the right direction.

Offline Marketing Tips To Sky Rocket Your Business

Marketing can make or break a business so it’s no surprise why entrepeneurs find it so important, however marketing has become a much more broader term and can often be found confusing. Though most business are choosing to opt for digital marketing offline marketing still has an important place in the industry. But don’t just believe me, take a look at these tips!

How NLP training can help your business development

nlp_manMany enterprises recognise the importance of Neuro-linguistic programming(NLP) in the development of their business operations, management, and personnel. This approach, created by Richard Bandler and John Grindler, involves psychotherapy, communication and personal development. In the 1970s, the creators of this technique claimed that there is a relationship between neurological processes, behavioral patterns learned through experience, and language. They also believed that these aspects can be altered or modified so that an organisation can achieve its specific goals.

The approach proposes that skills of exceptional people can be modeled through NLP methodology. This way, their skills can be acquired by other individuals. Further, NLP is deemed as an all-cure treatment against learning disorders, illnesses, habit disorders, depression, and phobias, often in one session. With this in mind, businesses and government entities have adopted NLP through seminars and sessions with hypnotherapists.

At present, NLP training is utilised expansively in personal development programs, team building, communication, management, sales training, and leadership development. When put in place, organisations can model:

  • The skill to immediately relate with customers
  • The ability of an extraordinary business leader
  • The skill to set up a realistic vision
  • The ability to uphold motivation towards an objective
  • Truth and equality
  • The capacity to rectify conflicting situations
  • The ability to coach individuals in achieving their best performance

Considering the initial work of Bandler and Grinder, practitioners have used NLP primarily in therapeutic work where people are trained on certain areas to maximise their effectiveness. Through NLP, trainees learn to listen and observe, to decide on their professional approach in accordance with client’s needs, and to establish strategies and solutions based on the demands of their clients. Trainees are also coached on how to use several types of tools to assist their clients in accelerating their life processes.

To determine the effectiveness of NLP, businesses have to be aware of how it works in certain situations that interest them. At present, thousands of success stories on NLP have been elicited from different areas including health care, counseling, self-development, sales and management, and sports. In order to achieve success and effectiveness, practitioners or coaches have to consider these stages:

  • Establishing rapport
  • Gathering data about a mental issue and desired goals
  • Using specific tools and approaches to address issues
  • Implementing prospective changes into the client’s life

Throughout the entire process, the workshop or session is guided by the non-verbal responses of the client. Establishing and maintaining rapport between the coach and the client is achieved through client’s verbal and non-verbal behavior. Verbal behavior may include keywords and sensory predicates, while non-verbal behavior of the client involves responding to eye movements, or mirroring or matching non-verbal acts.

At this point in time, no person or organisation owns the names Neuro-linguistic Programming and NLP. They are not branded as intellectual property and there is no central authority that regulates NLP instruction and certification. NLP practitioner, trainers, or coaches who practice this approach are not restricted to be described as experts on this field; however, they are usually certified by a multitude of associations.

Successful Offline Marketing Tips For Hairdressers

hairdressersWith the digital age now here and ready to stay, a lot of companies are continually battling it out with their competitors over online platforms. Whether it be blogs, product websites, eCommerce websites or even social media. Companies are looking for new and inventive ways that they can attract new and old customers to buy their products or services. With this in mind, it seems that many companies have forgotten about the traditional methods of marketing which is all about engaging in-person with regular and potential customers who may have stopped in to your store.

Traditional methods of marketing are still successful for many types of businesses, especially hairdressers and salons. If your great haircuts, styles, luxury spa treatments and your charming chairside conversations are not getting you repeat customers, then maybe it is time to look at and change your marketing tactics. A salon is not entirely about the best service or the best professional coloring or styling. lt is also about customer service. Customer’s rule this type of business, and the only way to encourage a customer to return in this line of work is to make them feel as pampered and comfortable as possible. 

Step 1. Begin with a solid loyalty program

Introducing a loyalty program for your salon can see a gradual increase of return customers. If you already have a loyalty program but are not seeing desired results, think of new ways that you can make it more favorable for your customers. Loyalty programs can be as simple as offering a free haircut or color after every visit. Or alternatively you could introduce a point system, different services such as haircut may be worth 100 points, where as a colour 60. Once they reach 100, they could redeem their points for unique products or treatments.

Step 2. Reward new your clients to say thank you

Every new customer that walks through your salon doors may be your next loyal customer, so offer them an incentive to return. Offering a discount off their next visit, or perhaps a free service which may be added on to their next visit will most certainly keep them interested. Plus, do not forget to invite your new customer to join your free loyalty program (Step 1). 

  1. Be open to criticism or feedback

Unfortunately not all of your customers will be happy with your service, but do not take it personally. Remember that your customer is always right and genuinely listen to their issue or complaint before acting upon it. If you need to, offer a free service to help appease any disgruntled customers.

  1. Stay connected with your customers

If you haven’t seen a particular customer for some time, say two to three months, why not give them a call? Offer them an incentive to come back to your salon. It doesn’t need to be anything expensive, how about a massage or a trim? It will show the customer that you were thinking about them, and they will appreciate it.

Videography is a brilliant way to get your customers to see your salon online without physically being there. Paul Hubbard Video says “This is changing the way salons showcase their salon’s online”.

  1. Be flexible and accommodating

If your customer is running late or desperately needs to reschedule, be flexible. Keeping a loyal customer is hard work, so make sure that you work hard to accommodate them. Do not push them into your competitors salon.

Remember, it is always important to be available for your customers. Whether they just want to chat, make a complaint or are looking to purchase your services. If you receive any complaints, address them and show that you are actively working on improving a particular issue. Keeping hold of loyal and returning customers is exceptionally hard work but you need to make sure as a salon owner that you go above and beyond for your customers, and make them feel welcome, each and every visit.

Article written by Nick at Salon Fox, the UK’s leading Salon directory & review website.

The Ins And Outs Of Online And Offline Marketing

The decision between online and offline marketing techniques is becoming increasingly difficult. Both techniques are extremely effective but when it comes to your business you can never be to careful. Here’s a little video briefly explaining what you can expect from both marketing campaigns and then you can decide for yourself which is the best option.

Offline Marketing At Trade Shows Using Branded Clothing

t-shirt-logoless-300x279Marketing is a strategy that allows a company or business entity to showcase the products and services they offer using paraphernalia that appeals to the visual sense. This strategy can be employed using various methods with most marketers opting to use online advertisements. However, a different but equally effective form of marketing strategy is offline marketing through the use of printed and branded t-shirts, hoodies. This method is utilized by many companies to establish their presence and make a name for themselves at trade shows.

Benefits of Using Printed & Branded T-Shirts, Hoodies

There are numerous benefits of using a company’s own printed & branded t-shirts and hoodies at trade shows. For one, onlookers will be able to see the company’s creativity in designing these garments. Onlookers who are interested in some of the designs may immediately inquire in the company’s booth for private or customised projects. Additionally, these people may hire the company as a provider of unique garments if they are really into the designs. Another benefit of using printed & branded t-shirts and hoodies is that customers will be able to see and feel the actual quality of the items. This gives customers the opportunity to purchase the company’s goods provided that they are satisfied with their quality.

Effectiveness of Offline Marketing Using This Method

This idea is generally effective as an offline marketing strategy. However, its effectivity depends largely on its execution. A good way to improve the effectiveness of this strategy is by maximising the number of people that will be able to see the company’s designs. This is done by taking or purchasing strategic locations in the trade show. For example, companies that are located at the center of the trade show are more likely to make sales compared to companies that are located at the outer edge of the event. Another tactic that can be done is to showcase each and every design category on the shirts worn during the trade show. An elaboration of this tactic will be shown in the next paragraph.

Designs to Put on T-Shirts and Hoodies

The company should make it a point to print all of their design categories on different shirts. Examples of design categories are glow in the dark designs, funny designs, cult-following designs, and interactive designs. By doing this, the company is assured that customers who are looking for a specific design will pay a visit to their stand. This method would also help improve sales since customers who are purchasing unique designs usually purchase in bulk quantities. This design tip is only one of the numerous design tactics that companies can use to improve their sales. A good bit of advice is to find a design that works for the company and then stick with it.

There are many UK suppliers online, Logos 4 Polos look geared up for larger orders and My Personalised Hoodies look ready for more one-offs if you’re a slightly smaller firm.

Is Leaflet Distribution Still Effective?

leaflet-distribution-1If you are wondering why leaflet distribution is still one of the best offline marketing techniques out there still in the opinion of a lot of marketing executives, then you are not alone. Leaflet distribution is the act of handing out leaflets or brochures containing information about the product to the public. Before the internet became commonplace, leaflet distribution was how most start up businesses were able to market their products. If a new pizza joint is about to open somewhere in town, then expect people giving out leaflets in the common areas in town, such as the grocery, the park or even in the schools.

Admittedly, because of the internet and other more modern, efficient and large scale marketing techniques available nowadays, the idea of handing out leaflets has been put on the back burner. Most start up businesses today would prefer marketing via word of mouth, or over social media for almost no cost, rather than to print thousands of leaflets and paying a group of people to distribute it. Bigger companies would rather spend their budget on marketing strategies that can reach out to more people, such as paying for ads either online or offline.

The answer to the question of why leaflet distribution is still one of the best offline marketing techniques out there still can be answered by first asking for which industry leaflet distribution is being used for. Even with the changing times, there are still industries that prefer leaflet distribution over the other more sophisticated methods of marketing. The real estate industry for example, is perhaps the biggest industry that still depends on leaflet distribution. In fact, up until today, you can see a lot of real estate agents in malls or in groceries, handing out leaflets to potential property buyers.

The reason behind this is because sales in the real estate industry depend on the individual efforts of their agents, and it has been proven that more sales can be elicited from customers if there is interaction between the agents and the customers. Those who are thinking of buying condo units or houses are more likely to buy because they were approached by someone, not because they saw an ad on a billboard.

To answer the question of why leaflet distribution is still one of the best offline marketing techniques out there still, it would be dependent on the industry. It doesn’t work for everyone, but it works perfectly for some. As such, it is still one of the best marketing techniques out there.

5 Brands That Have Successfully Marketed Themselves Online and Offline

brandingBecause of the new technology present nowadays, more and more businesses are turning to new media to promote their businesses. This new media age do not mean abandoning old forms of media or marketing strategies, though. To get the most visibility, a brand must make itself visible through both traditional and new forms of marketing and integrate these marketing schemes.

The following is a list of some brands that have been successful in marketing both online and offline.

  1. is an Alabama company that delivers fresh, local food. It started as an online shop and has since expanded to an online store and café. Owner Jen Barnett uses Facebook to share menus, available stock, and to promote the community events that Freshfully is involved in. She also uses Pinterest since its foodie crowd was the market of the company.

Offline, Freshfully keeps itself visible by participating in community events, partnerships, charity events, and reaching out to the farmers that provide the fresh produce that the company sells.

  1. Pat Flynn ( is a former architect who experimented with niche websites and has earned a lot through smart passive income. He now focuses on helping others build their businesses as well. He launched a Smart Passive Income podcast (updated weekly) where he discusses business strategies, interviews business experts, and answers listeners’ questions. His blog also explains the strategies tackled in his talks.

Offline, Pat has organised talks in various cities as a way to meet his audience, thereby showing that he wants to help fellow business-minded people.

  1. Sierra Nevada Brewery ( is a self-proclaimed pioneer of craft brewing. They use sustainable roots, are 99% waste free, create solar energy, and are a hub for community in Chico City. The company uses Twitter to promote new products and events, share recipes, and reply to followers’ questions. The company also uses YouTube for showing behind-the-scenes footage of the brewing process, the history of the brewery, and footage of events they participate in.

Offline, they provide daily free tours and organize an Oktoberfest event. The owner, Ken Grossman, has also been featured in a lot of local newspapers due to the novelty of the brewery.

  1. River Pools and Spas ( is a pool designing and construction company that ranked 34th out of the 50 Best Builders in the US List by Pool and Spa magazine in 2012. The company uses YouTube to show how pools are designed, thereby showcasing their knowledge and promoting transparency with their customers. They also have a Twitter and a regularly-updated blog. The blog uses SEO strategies and layman’s terms.

Offline, the company relies heavily on public relations and print media.

  1. has many strategies, both online and offline. Some of the online strategies are the Starbuck Rewards program, the Tweet-a-Coffee program, and the integration of the Starbucks app and the physical card and rewards. Besides Wi-Fi inside shops, there is the in-store Starbucks Digital Experience which lets customers connect to paid-content websites like NY Times for free.

Offline, Starbucks capitalises on emotions and holidays, as seen through the iconic holiday red cup and the Starbucks planner.

Effective Yet Disregarded Offline Marketing Strategies You Should Try

Offline-MarketingOnline marketing has become a popular means to promote brands and causes. It has become so popular that most companies and organisations have neglected, and sometimes disregarded, the importance of offline marketing.

While online marketing is a great way to reach a bigger market, especially with the internet connecting people from across the world, offline marketing carries certain strategies that are also effective and efficient. Offline engagement with customers still stands as a unique yet valuable component to know one’s market and show them their value.

For those who wish to give their business a bigger boost this year, you need to start to look at the possibilities offered when you combine offline and online marketing. Most people are more engaged in online marketing. It’s time for you to think differently and give your marketing strategy a different approach. Here are five of the most neglected yet proven effective and efficient offline marketing strategies. These will help you broaden your market reach even more without spending a fortune on campaigns.

  1. Get into offline guerrilla marketing

What is guerrilla marketing? Well, it is a generic term referring to unconventional marketing strategies.

Offline marketing provides guerilla marketing a bigger playground to play with. You get to practice more ideas, especially if you are handling a small business.

Online marketing leaves little possibilities to guerilla marketing. If you are a small business, offline guerilla marketing is one of the cheapest, sometimes with no cost at all. You can start by leaving notes, writing on sidewalks, giving out bookmarks, and even posting stickers on cars.

  1. Give and leave business cards

Giving away business cards is actually another type of guerilla marketing strategy. However, instead of just giving it when you meet someone for the first time, you do more with it like leaving it or putting it up.

Here are some ideas you can do with your business cards:

  • Leave it with your tip whenever you dine in a restaurant.
  • Put it up in bulletin boards.
  • Leave it on books related to your business’ niche or simply talk to the librarian to give it when someone borrows a book with a related topic.
  1. Take pictures and videos

Social media marketing may be happening online; however these become more effective thanks to offline efforts. These offline efforts are mostly done by simply taking photos and even videos of events and even daily activities.

If you are invited to an event, you can take pictures of you and your team attending. You can also post a video of the speaker or someone making a speech. Daily activities like meetings, outreach activities, product creation, and employee interactions are also good topics to capture in your camera. You can use your mobile phone too. Post these on your social media account or your company’s social media account for people to have an idea of what your business is all about. It also gives them an idea of what your company’s personality is, which helps them connect and understand your team more. You get to increase engagements in your posts.

  1. Offer freebies or conduct a contest

Giving away freebies always works. People get interested to sign up when they get something for free. You can offer t-shirts or lanyards to those who wish to join a promo your company started, or a free mug for the first few buyers of a new product you are offering in your store.

You can also sponsor a contest which lets you donate and get involved with the community. You can help with repairs and even work with non-profitable organisations.

  1. Speak up at events

Get rid of your fear in speaking in front of a crowd and start mentoring. A great way to meet people is through seminars. If someone invites you to become a speaker, don’t hesitate. It’s a good way to show people your credibility in your business’ niche. Educate people on what you offer and what they need to know about the niche you are in.

You can also volunteer as a speaker or plan a seminar with a certain group. You can offer it for free too. Remember that attending events can help your business a lot.

If you plan on working your offline marketing strategy, see which one you can try out first. You are not required to do all of these strategies. You can pick one and see how it works. What matters is you plan your action out, review the results, and do what works best for you.