Many enterprises recognise the importance of Neuro-linguistic programming (NLP) in the development of their business operations, management, and personnel. This approach, created by Richard Bandler and John Grindler, involves psychotherapy, communication and personal development. In the 1970s, the creators of this technique claimed that there is a relationship between neurological processes, behavioral patterns learned through experience, and language. They also believed that these aspects can be altered or modified so that an organisation can achieve its specific goals.
The approach proposes that skills of exceptional people can be modeled through NLP methodology. This way, their skills can be acquired by other individuals. Further, NLP is deemed as an all-cure treatment against learning disorders, illnesses, habit disorders, depression, and phobias, often in one session. With this in mind, businesses and government entities have adopted NLP through seminars and sessions with hypnotherapists.
At present, NLP training is utilised expansively in personal development programs, team building, communication, management, sales training, and leadership development. When put in place, organisations can model:
- The skill to immediately relate with customers
- The ability of an extraordinary business leader
- The skill to set up a realistic vision
- The ability to uphold motivation towards an objective
- Truth and equality
- The capacity to rectify conflicting situations
- The ability to coach individuals in achieving their best performance
Considering the initial work of Bandler and Grinder, practitioners have used NLP primarily in therapeutic work where people are trained on certain areas to maximise their effectiveness. Through NLP, trainees learn to listen and observe, to decide on their professional approach in accordance with client’s needs, and to establish strategies and solutions based on the demands of their clients. Trainees are also coached on how to use several types of tools to assist their clients in accelerating their life processes.
To determine the effectiveness of NLP, businesses have to be aware of how it works in certain situations that interest them. At present, thousands of success stories on NLP have been elicited from different areas including health care, counseling, self-development, sales and management, and sports. In order to achieve success and effectiveness, practitioners or coaches have to consider these stages:
- Establishing rapport
- Gathering data about a mental issue and desired goals
- Using specific tools and approaches to address issues
- Implementing prospective changes into the client’s life
Throughout the entire process, the workshop or session is guided by the non-verbal responses of the client. Establishing and maintaining rapport between the coach and the client is achieved through client’s verbal and non-verbal behavior. Verbal behavior may include keywords and sensory predicates, while non-verbal behavior of the client involves responding to eye movements, or mirroring or matching non-verbal acts.
At this point in time, no person or organisation owns the names Neuro-linguistic Programming and NLP. They are not branded as intellectual property and there is no central authority that regulates NLP instruction and certification. NLP practitioner, trainers, or coaches who practice this approach are not restricted to be described as experts on this field; however, they are usually certified by a multitude of associations.